Month snapshot — April 2026 FY2026/27
Gross sales
£2,853,493
-2.0% vs budget · 907 units
AIV
£3,146
+4.9% vs PY £2,997
Gross margin
60.2%
GP: £1,717,816
vs prior year
+4.9%
PY April: £2,721,217
Sales vs budget & prior year
Monthly gross sales — full year
Prior year (PY) then current year (CY, highlighted red). Dashed line = budget.
Category mix — April 2026
Revenue mix
By product category
Category share — actual vs budget vs PY
Grouped bar chart
Category summary
April 2026
| Category | Sales | vs Bud | vs PY |
|---|---|---|---|
| Chair | £1,903,484 | -6.6% | +14.5% |
| Bed | £822,203 | +8.7% | -7.7% |
| Bathlift | £127,806 | +9.8% | -24.0% |
| Total | £2,853,493 | -2.0% | +4.9% |
April summary: Gross sales £2,853,493, -£57k (-2.0%) vs budget. Revenue growth vs PY is entirely AIV-driven — volume was flat at 907 vs 908 units (-1). AIV rose £2,997→£3,146 (+5.0%). Chairs underperformed budget by 6.6% but grew 14.5% vs PY. Beds beat budget by 8.7% despite being 7.7% below PY. YTD (Mar–Apr): £5.92m, -3.1% vs budget, +6.3% vs PY.
Gross sales — month by month
CY months highlighted red. Dashed = budget.
Units sold — by category
Stacked bar, full year
Chairs
Beds
Bathlifts
Gross margin % by category
Line chart full year
Chairs
Beds
Bathlifts
Month-by-month table
| Month | Sales £ | Units | AIV £ | Budget £ | vs Budget | PY Sales £ | vs PY |
|---|
Apr-26 total AIV
£3,146
vs PY Apr-25 £2,997
AIV growth vs PY
+£149
+5.0% year on year
Rate effect (pricing)
+£167
Dominant driver
Mix effect
-£18
Category shift — slight drag
AIV trend — March 2025 to April 2026
Overall and by category. Dashed = trendline. CY months highlighted.
Total
Chairs
Beds
Bathlifts
Rate vs mix effect — CY months vs PY
What drove the AIV change each month
Rate (pricing)
Mix effect
AIV by month — data table
Full year with category breakdown
| Month | Total | Chairs | Beds | Bathlifts |
|---|
AIV story: Volume is flat vs PY (907 vs 908 units in April) — all £132k revenue growth comes from AIV rising +£149 (+5.0%). The rate effect dominates: +£167 from price rises vs -£18 from category mix. Beds show the strongest growth (+£392 / +11.5%), combining price rises (+£263) with mix improvement within Beds (+£129). This pattern is consistent across all months.
Multi-order rate
25.4%
of all orders — matches Apr-25 exactly
Multi revenue share
37.9%
of total revenue
Multi-order AOV
£5,864
vs single £3,281 — 1.79x uplift
AOV premium
£657
added to overall AOV by multi-orders
Overall, multi and single AOV
All three lines month by month
Overall AOV
Multi AOV
Single AOV
Multi-order rate & revenue share
% of orders and % of revenue
% of orders
% of revenue
Multi-order combination breakdown
Combination mix — month by month
% of multi-orders by combination type
Chair+Chair
Bed+Chair
Ch+Ch+Ch
Bed+Bed
Other
Multi-order detail
Month by month key metrics
| Month | Multi% | Rev% | Multi AOV | Uplift |
|---|
Multi-order insight: Multi-orders are ~22–25% of orders but ~33–38% of revenue, delivering a consistent 1.76–1.90x AOV uplift. This adds £554–£694 to overall AOV every month. Chair+Chair dominates at 49–62%, but Bed+Chair has recovered to ~17–19% in recent months. April 2026 multi-order rate (25.4%) matches April 2025 exactly.
Top Chair products — April 2026
By revenue
Chair volume share
Units by product
Product detail table
| Product | Sales £ | Units | AIV £ | Mix % | Prod margin | Gross margin |
|---|